Website for an organic farm and winery in the hills of Florence.
- Premium design in Italian and English
- Pages for the farm, wines, visits and events
- Contact & Request form for tastings and private dinners
- The farm updates wines and texts on its own
- SEO optimisation and complete set up to be found on search engines
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Website and ticketing for aperitivo and DJ-set nights in Florence.
- Event pages with poster, date and map
- Online sign-up and paid tickets
- Automatic confirmation emails and newsletter
- Admin area to publish events and manage guests
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Customers design a poster of the real night sky for their date and place.
- Real sky for any date and place
- Live preview while designing
- Print-ready files in every size
- A page for each occasion: wedding, anniversary, birth
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Launch and growth of an Etsy shop for a digital wall-art brand.
- Shop branding: banner, about page, receipts
- Market and keyword research to choose niches
- SEO titles and tags for every listing
- Mockups and "what you get" images
- Pinterest and Instagram publishing
- Etsy Ads Setup
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Marketing strategymore than 9 years of brand plans, launches and campaigns
Aboca and Menarinicurrently at Aboca, leading marketing for Poland; previously Brand Manager at Menarini
Websites and storesI build the tools marketing needs, email flows included
From idea to resultone person who speaks marketing and the web
SDA BocconiStrategic Marketing Master, Milan
La SapienzaMaster's in Economics & Communication for Management and Innovation, Rome
University of FlorenceBachelor's degree in Business Administration
Brands worth choosingI turn market insights into clear positioning, stronger brands and compelling reasons for customers to choose you.
Decisions backed by dataI connect research, KPIs and budgets to identify opportunities, prioritise investments and measure what works.
Ideas made realFrom strategy to launch, I build websites, online stores and digital experiences without losing sight of business goals.
Growth you can measureI combine SEO, advertising, content and automation to attract the right audience and turn attention into sales.
A clear plan before spending on channels: who to talk to, with which message, where, and how to measure it.
What you get
- Marketing and go-to-market plans for brands and new products
- Market, customer and competitor research
- Positioning and key messages
- Briefs for agencies, designers and freelancers
- KPI dashboards and simple monthly reports
Built on nine years of brand management at Menarini and Aboca.
Business websites and landing pages designed around your brand, fast on mobile and easy to manage, on WordPress or modern platforms.
What you get
- A design that fits your brand, built mobile first
- Pages, contact forms and booking requests
- Italian and English versions
- Fast loading and ready for search engines
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Online stores on WooCommerce, Shopify or Etsy, set up end to end: catalogue, payments, shipping and order emails.
What you get
- Store setup and design
- Product catalogue, variants and bulk imports
- Payments, taxes and shipping rules
- Digital downloads and personalised products
- Order emails and a smooth checkout
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Search-friendly copy, from keyword research to titles, descriptions and articles.
What you get
- Keyword research for your market and your products
- Page titles, meta descriptions and page structure
- Product and listing descriptions that sell
- Blog articles and landing page copy
- English translation and language localisation
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Newsletters and automatic emails that welcome, inform and bring customers back, on tools such as Brevo or Mailchimp.
What you get
- Newsletter design and reusable templates
- Welcome and follow-up sequences
- Booking and order confirmation emails
- Sign-up forms to grow your list
- Opens, clicks and results tracked
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Paid campaigns planned around a budget and a goal, then improved week by week on real data.
What you get
- Campaign structure, audiences and budgets
- Ad copy and creatives
- Conversion tracking set up
- Regular optimisation
- Clear reports on spend and results
See it in:
- Marketing plans for brand portfolios
- Consumer and market research turned into priorities
- Positioning and go-to-market for new products
- Product launch in international markets
- Digital-first campaigns across social, search, video and online media
- Content and social plans with agencies, creators and media partners
- Online and offline activation joined up, from social to the point of sale
- Teams coordinated across sales, regulatory and digital
- Web and digital marketing strategies
- E-commerce as a sales channel
- Digital advertising campaigns
- Performance dashboards and data-driven optimisation
